S8 Ep10: Natural Optimizers: Discovering Non-Synthetic Solutions for Enhancing Wellness Without Compromising Health with Dustin Baker

“Realistically, as we age, we just physiologically are not the same as we used to be. And that has not just a physical effect on us; it has a mental, cognitive, and emotional effect on us as well.” —Dustin Baker

While modern medicine has achieved incredible feats, dependence on synthetic prescription drugs is not without its downsides. By their very nature, these medications are designed as "selective poisons" that incur side effects for many users. From minor issues like drowsiness or nausea to more serious long-term health impacts, taking synthetic drugs always involves trading one's well-being for another. As more people seek to proactively manage their health and optimize wellness without compromising on risks, the demand has grown for natural alternatives that can provide prescription-level benefits without the potential dangers. 

Led by Dustin Baker, BioProtein Technology develops natural, non-synthetic supplements that provide the same benefits as prescription drugs without any side effects. Through innovative research and clinically-backed products, BioProtein Technology aims to help individuals enhance their health, performance, and quality of life in a safe and natural way.

Listen in as Justine and Dustin share a behind-the-scenes look at product research and development processes, scaling a company, developing gender-specific products to meet more customer needs, and innovating revolutionary products for a healthier future without dependence on synthetic medications. 

Connect with Dustin:

Dustin Baker is the Founding President of BioProtein Technology and BioPro+, the first non-synthetic alternative to HGH - Human Growth Hormone and Peptide Treatments that works FASTER, EASIER, and SAFER. With over 15 years of experience in the fitness, health, and wellness industries, Dustin brings a passion for human optimization and performance to his role. Under Dustin's leadership, BioProtein Technology is focused on developing innovative, gender-specific products and continuing clinical research to support its mission of providing prescription-level benefits without side effects. When not in his office, Dustin enjoys spending time with his family and staying active in the community.

Episode Highlights:

01:52 Bio-Identical Hormone Replacement Therapy 

06:59 From a Small Company to a Global Organization

11:05 Business Growth Strategies

15:57 Developing Gender-Specific Products 

21:03 Optimizing Wellness with NO Side Effects

26:03 Natural Supplements for Brain Health 

Tweets:

Prescription benefits without the risks? Discover a safer way to optimize your health & performance without prescription drugs with @jreichman and BioProtein Technology Founding President, Dustin Baker. #podcast #entrepreneurship #socialgood #inspiration #impactmatters #NextGenChef #EssentialIngredients #Season8 #naturalhealth #wellness #entrepreneurship #supplements #biohacking #nonsynthetic

Inspirational Quotes:

05:56 “Realistically, as we age, we just physiologically are not the same as we used to be. And that has not just a physical effect on us; it has a mental, cognitive, and emotional effect on us as well.” —Dustin Baker

11:14 “Building your business, focusing on the base, not just swinging for home runs.” —Dustin Baker

12:16 “Never out-kick your coverage. Learn how to grow profitably. Don't overextend yourself so far that you're pressed up against a wall.” —Dustin Baker

12:45 “If you are starting out, you need to be able to continuously, consistently deliver a product that works.”  —Dustin Baker

13:17 “It's great to have riches, but it's also great to get to first base… as opposed to swinging for those big ones and it being a miss.” —Justine Reichman

21:58 “When it comes to synthetic drugs, they should be used with a little bit of caution. Synthetic drugs, by nature, are selective poisons— you will incur some sort of a side effect.” —Dustin Baker  

29:39 “Clinical studies and research are not like a weekend job. They are decades of work for the same thing. So it does take time and it is a big thing.” —Dustin Baker 

Transcriptions:

Justine Reichman: Good morning, and welcome to Essential Ingredients. I'm your host, Justine Reichman. With me today is Dustin Baker. He is the president of BioProtein Technology. 

Welcome, Dustin.

Dustin Baker: Thank you, Justine, for having me. I'm very excited to be here. I appreciate you letting me come here and talk for an exorbitant amount of time.

Justine Reichman: Oh, crazy. We want to keep it fresh and to the point. Although I used to go on about these things for ages, and then I realized people's attention span was about 20 to 30 minutes for these.

Dustin Baker: That's incredible. That's way more than mine so I applaud anybody who's got 20 or 30 minutes to handle them there.

Justine Reichman: It's more than mine, I don't know how some people do three hour podcasts, but I give them a lot of credit. I just don't think I can either listen or talk that long.

Dustin Baker: I hear you. Maybe just the world that they live in, but there's just so much going on at all times. Family, work, all those kinds of things like, man, hour long, two hour long podcasts. You got some time on your hands, I applaud you for creating it.

Justine Reichman: So in the meantime before we get we kick this off, or as we kick this off, if you could just introduce yourself, and what you do.

Dustin Baker: Yeah, my name is Dustin Baker. I'm president of BioProtein Technology. We make non synthetic alternatives to common prescription drugs. So we work in the hormone spaces, the sleep spaces, human optimization is what we like to say.

Justine Reichman: That sounds good, but I don't want to optimize their humanization.

Dustin Baker: I don't know. That's why we're in the business. I totally hear you. But I'm sure that there's someone out there. But yeah, we like to think we're in a very exciting field. And the market has a great appetite for what we do, so it's been an exciting few years to say the least.

Justine Reichman: I know that you bought this company. I'm curious what your speciality and background led you to buy this company?

Dustin Baker: So my work has always been in sales and marketing, messaging and advertising. In that realm, I worked in professional athletics, I worked in the gym, business, fitness, health and wellness overall. I did that for a decade or longer than that. As I got older along with it, it led me into the acquisition of this company, which is a medical brand by nature, and focuses on hormone support, endocrine systems, anti aging, rejuvenative, or regenerative medicine. So it's been a wild ride. There's a ton of nuances on how I got here. But at its basic core, I've always worked in human health and wellness, and it led me to this side of the spectrum.

Justine Reichman: I appreciate that. And that sounds like you've got a great foundation for this and a lot of both personal interests, as well as experience that makes it just ideal to connect with all these things and bring them all together. But I'm curious, how did you find out about BioPro? And why BioPro?

Dustin Baker: BioPro is actually the most evolved of the formulas that we acquired or hold as an entire brand. And the cool thing about BioPro and those formulas is, before I ever even bought the company, and we bought the company in 2018, I was a user of the products so I purchased them. I paid full price. I always loved them. And through each one of my career ventures whether that was years and years ago, when I took over my first gym or actually started there as a janitor, we were joking about being a janitor, but that's literally how I kind of started my career cleaning equipment and toilets, and taking out garbage in gyms. But through every one of my ventures, whether it was from taking over gyms to creating my own concept, to working in professional athletics and with pro athletes, these formulas of this company that I had found in Florida, Tampa to be specific, I had threaded in and used across different populations, right? So younger professional athletes, middle aged people just trying to work out and have a good time, doing so to weekend warriors, triathletes, stuff like that. These formulas have always worked, and they work safely. And that was like a big thing. In fact, like I just said, I used them. So as we throw them in, eventually, we kind of came to a point of like, okay, well, these are real.. They work there repeatedly, and they have phenomenal success. We got to figure out a better way to do this and get this to the rest of the world. And that's exactly why we acquired the company and why we're doing what we're doing.

Justine Reichman: When you originally were using these, what was your objective on a personal level?

Dustin Baker: I liked to think of myself, and I was never a professional athlete. I like to make that clear, but I liked to try and hang with those guys. So I was really lucky in my late 20's, early 30's to get to work out with a professional who specifically was in football, professional football players to hang out with, and it was a really great experience. And it was actually kind of getting paid to do so. And so I like to think of myself as a pseudo competitive professional athlete, and I wanted to hang on to that kind of idea. I have a competitive nature. Internally, mentally, I have a competitive outlook on life. I wanted to move faster, I wanted to stay leaner, I wanted to feel better, I wanted to do more in less time, and I wanted to perform better. So that's why I always gravitated and used the products.

Justine Reichman: Can you tell us a little bit about how that impacted your feelings and what your response was? What were you able to do before and after?

“Realistically, as we age, we just physiologically are not the same as we used to be. And that has not just a physical effect on us; it has a mental, cognitive, and emotional effect on us as well.” —Dustin Baker

Dustin Baker: Sure. I think this goes way beyond actual physical output from an actual, literally, physical competition. I had done lots of things. I won different competitions. I did a lot of cool stuff. But realistically, internally, what I found with individuals like myself and others is, especially as we age, we just physiologically are not the same as we used to be. You cannot escape that. I don't care if you're a professional athlete, and I don't care if you're a 45 year old mother of five, working in a job taking care of kids. We physiologically change every single year after we finish puberty. And that has not just a physical effect on us. It has a mental, cognitive and emotional effect on us as well. We always want to be the best versions of ourselves. And sometimes, we wake up as older individuals. We look in the mirror, and we don't see the person that we used to. We've put ourselves aside, we've put ourselves on the backburner to take care of those families, to take care of those jobs, or to take care of some of the other things that we have to do. And emotionally and internally, I was no different from wanting to hang on to, or at least get back some of those better parts of those years from a human performance, or how I feel. And that's what we do as a company. And that's exactly what I would experience myself.

Justine Reichman: That's amazing. And to be able to then go off and get the company, to be able to expand the message to reach a broader audience, I imagine is exciting.

Dustin Baker: Like I said, I'm a competitive guy by nature. And if I want something, I typically figure out how to get it. Sometimes, it takes longer than I'd like. But it does happen. This was a pretty easy thing that we were able to do. Companies are really only for sale for one of two reasons. One, they're wildly already successful and a large venture capitalist firm, or private equity comes in, scoops them up and dumps a ton of cash way past the original individual could possibly do. The second is that there is some sort of renovation needed. And whether that's managerially, whether that's processes and systems, whether that's a cash issue. That's why the other reason why they would be available for acquisition and ours was the ladder. And it was actually, I wouldn't say the easiest thing, but I would say it was quite quick and simple to get a deal done. And everybody was on the same page. I think certain things happen for a reason, and that was one of them.

Justine Reichman: So walk me through this timeline. You pick up the company, you buy the company, and at what point did you go from owning this company to then creating a much more successful company than it was when you first got it? And what does it take for you to be able to do that both managerially and financially?

Dustin Baker: So the good thing about the brand was that it was a cash flow, positive brand. Meaning, it wasn't a complete necessary startup, add a positive cash flow. So there was room to grow with that. But for the first couple of years, this was 2018, 2019, 2020, we are just getting our arms around what the brand actually held. We knew we were buying formulas, and we knew we were buying assets, or we knew we were buying the branding. But other than everything else, we kind of left everything else behind, and we wanted to redo it all. So it took us several years to figure a lot of that stuff out. I will tell you that in 2020, if we all remember that we went through a large change in the world and the economy, how business was done through COVID and this whole thing. And frankly, when COVID happened, it forced us to rethink our business model from a small regional company where we were supplying medical offices in the different parts. We had some all over the country, but we're really still just a small regional company. Anyway, we didn't do much anything on the internet. And with COVID happening, clinics shutting down in some of our largest areas like New York, California, Las Vegas, everybody had to change, and that forced us to figure out how to do business on the internet. And since we figured out and built the infrastructure to do so along in that process, we spent the time that we had on our hands, creation and development to have better products that had better efficacy, that we're more focused on the user experience and how they would actually take our products, view our products and literally received them. 

And since 2020 until right now, we went from a small regional company, we did do business across the United States. But now, we're in over 40 different countries and on every continent other than Antarctica with physicians internationally providing our products. We got a long ways to go. But yeah, I think things like COVID and other different types of obstacles that will always rear their heads are opportunities for growth and opportunities to overcome obstacles you didn't know you were gonna have to, and it forces you to do so.

“Building your business, focusing on the base, not just swinging for home runs.” —Dustin Baker

Justine Reichman: Can you share a couple of key things that you felt helped make this successful for you to grow as a regional company or an organization that's now in over 40 countries?

Dustin Baker: Absolutely. I will tell you because I've made all of these mistakes prior. The number one thing we talk and we preach now heavily is the base hit mentality. And the base hit mentality is building your business whatever your idea might be, whether it's writing a book, or building a business, doing anything like that focusing on base, it's not just swinging for homeruns. So what that means is, for us, we look at every single customer as important whether they're a customer that buys one unit from us or buys 100 units from us, or we're working on deals with other countries for 1000 units at a time. Everybody gets treated the same, and everyone is as important as everybody else. So each one of those sales, because they are sales, but each one of those individuals to provide something to our customers, whether it's 1 or 1000, you focus on just continuing to build those bricks one at a time. And what you'll find is that you are creating a compounding almost snowball effect, and your business will actually grow faster that way than spending 24 months, 36 months just swinging for the fences every time and striking out, and maybe getting a home run here and there. So that would be the number one thing. 

“If you are starting out, you need to be able to continuously, consistently deliver a product that works.”  —Dustin Baker

The number two thing would be what we like to say is never outkick your coverage. You have a certain amount of money you can spend, spend under that. Learn how to grow in the black, learn how to grow profitably. Don't overextend yourself so far that now you're pressed up against a wall. You will sleep better at night, you will continue to grow your business just fine. But learning how to grow modestly, because it really actually works faster. The third thing is no matter whether it's a product, no matter whether it's a service, if you are starting out, you need to just figure out something that works that you truly believe in and use. It doesn't need to be shiny, it doesn't need to be beautiful. It can be very rough around the edges, but you need to be able to continuously consistently deliver a product that works. You can clean it up, you can shine it up, you can polish it over the years, but it has to work. You got to believe in it. And it has to be able to be repeatable.

Justine Reichman: I couldn't agree more. And I like the idea of making your goals accessible and attainable. Because it's great to have reach, but it's also great to get to first base, like you were saying, and then to second base, and then third base, and then the home run. And I think that that's why you continue to feel success, you continue to feel improvement and growth, as opposed to swinging for those big ones. And it being a miss or not quite getting there. But equally having some sense of success, but not acknowledging it because it's not what you had put out there that you want.

Dustin Baker: I agree. I did work in sports for a while, so a lot of my analogies or metaphors are sports based, which is insane for somebody who literally never played. I've never really played a sport, but it's the guys in baseball, it's guys that get base hits all the time. Those are your 30 year players, and those are the guys that go down in the Hall of Fame and have the biggest contracts. The guys that swing for the fences and get a home run here and there. They play for a year or two, and you never hear from them again. So take that for what it's worth. A lot of really incredible, massive businesses are built on just one brick. One win at a time, and winning all the time even if it's small, as you just stated. You agree. It is way better for the human spirit than swinging for the fences is exhausting. I'll tell you, it really is. I've done it, and I've made the mistakes before so I take my word for it. Save yourself the trouble.

“It's great to have riches, but it's also great to get to first base… as opposed to swinging for those big ones and it being a miss.” —Justine Reichman

Justine Reichman: I agree. You've been doing this now for a few years. You've grown to 40 countries, no longer just a regional organization. What do you see for your future in the next three to five years? What are your hopes both in the small scale and the large scale?

Dustin Baker: Business wise? The hope on a small scale is we want to continue to develop our brand and still grow. We have a ton of runway to go, and we still have a ton of work to do. We are working on different formulas and things that are more specific, whether it be for men or women, specifically your skin or all kinds of stuff like that to basically build the platforms, and the systems, and the processes to launch those, to make those as successful as BioPro. The larger scale business goals? We have very specific monetary goals that we would like to achieve from the growth of the brand. I would say the largest goal would be a nine figure valuation of the company, which we feel we can do inside of the next decades. So those are our two main goals, right up front and long term.

Justine Reichman: Exciting.

Dustin Baker: It's easier said than done, Justine. It's easier said than done.

Justine Reichman: I know. So within that, and within BioPro and your other products, and your other things that you are building, are there any cutting edge medical endeavors or products that you're working on that you can share with us?

Dustin Baker: We have been in discussion on our product, our existing products right now are both for men and women. However, we do notice and have identified that when it comes to our female audience, there are specific needs that need to be met outside of a gender neutral product line. Men don't actually necessarily benefit as much from as women would by changing a few things up. So we have been working on some stuff for, a lot of it is theory and ideas from its inception, but is creating and applying female specific ingredients and female specific products that is directly for what women have issues with, etcetera. Specifically in the menopause, or the perimenopause, and post menopause spaces. And honestly, it's not because of me, because I'm lucky enough to not deal with those things. Men have their own thing called andropause, but it ain't the same. That is just what our physicians have found. They found such success with our products in the female space when they're prescribing it for women in that space. It just keeps calling out to us. We've been slowly working on it for quite some time. How do we position it appropriately? And what is the right formula? That's what we're working on, specifically.

“When it comes to synthetic drugs, they should be used with a little bit of caution. Synthetic drugs, by nature, are selective poisons— you will incur some sort of a side effect.” —Dustin Baker

Justine Reichman: So talk to me a little bit about the people you have on your team with this expertise that helps you build these out? Both whether it's about the research or the development.

Dustin Baker: Sure. Number one, we lean on our physicians, whether it's a single unit office anywhere in the country to even have national franchises that provide our products. They're all clinical based. And what's really cool about the medical community is that they like to be involved. Physicians like to be involved whether they have a piece of the pie or not. I think they're more interested in tagging their name on something that really works and being a part of that cutting edge, especially in our space where it is what it is where the government actually highly regulates our types of products and have recently even banned our only competition. So in the United States, specifically, this is a huge, the space we're in is way at the front lines right now because people are scraping to figure out how they're going to save them from figuring out different types of treatments and stuff that they would move to a different clinic for. So physicians are very helpful, and very excited to give us their feedback, test the products in different ways, tell us how they feel things should be tried, or what they would add, what they would take away. And then we can experiment with them. 

Luckily, the founder of our company who created it is a chemist and a microbiologist. So he got his start working in hospitals, in labs, testing different products and doing these things. He still does our formulations for us. So this brand is still like his baby that he started years and years, and years ago. But he doesn't really care about the sales and the stuff. He likes to do the creation, and he loves what we're doing with it. He loves how we're growing and he wasn't able to do that. So now, he just has the opportunity to do what he wants to do, which is to refine processes and to create new stuff. So my part of the company is, I have all these wild ideas of all these cool things that I want to do. And then I go, I want something to do. And then he goes, well, you can't, or you can. This is how you're gonna have to do it because there's all different types of parameters that you have to check off. Luckily, we have a very strong tight knit team that has been involved with our projects and the past history of the company that stayed with it. Because like myself, I'm not alone in that. The products have the ability to change people's lives internally and externally, and that goes for me, our team, the prior team who's still involved and people who take our products. I'm really lucky in that regard because I don't have to pay for millions of dollars in research and development teams, because I have one at my disposal. I wouldn't say it's free, but it's close to free.

Justine Reichman: That was amazing to still have the founder involved, to have him working directly with you. It solidifies the foundation and the core values that he originally instituted within it and allows you to both build on top of what you bring to the table, what you find from the people, what they want, what you see they want. And then allows you to go back to him who has the expertise to be able to do that research and create new things.

Dustin Baker: 1,000,000%, it makes my life extremely easy to know that I can actually trust somebody that has the best interests of our company and the people who are using our products at heart, not just the almighty dollar sign.

Justine Reichman: Yeah. What's the most revolutionary part of this endeavor?

Dustin Baker: Well, I will tell you that the revolutionary part is to offer individuals the exact same benefits that prescription drugs offer without any of the side effects. So that is exactly what we do. There's always been a massive market for very specific prescription drugs like human growth hormone, which is incredibly regulated now. And if you can even get your hands on it, good luck. It's 3 to $10,000 a month. But you have the second option, which are prescription peptides, which are not inexpensive in and of themselves. However, they are federally banned now in the space that we're in. And people love those products. They love those products. But for me, as a user, and as this is where just my brain is, I have nothing against modern medicine. I make a great living off of modern medicine. However, I find that when it comes to synthetic drugs, they should be used with a little bit of caution, not just jump. I want better skin, I'm gonna jump and take synthetic drugs. Synthetic drugs by nature are what are called selective poisons. You will incur some sort of a side effect. For a lot of people, it's very small. You never notice it. And that's great. For some people, it's life changing in a terrible way. And to be able to offer individuals the same types of benefits without those side effects that typically come along with that kind of stuff. And frankly, to do it at a fraction of the cost. That is the revolutionary part. That is why this business is growing the way that it is because we're able to do the same thing, but we don't have to put your health at risk while trying to improve it.

Justine Reichman: That kind of answers what my next question is. How do you hope you guys will shape and change the way things are done in the future?

Dustin Baker: I want to continue to do what we're doing right now. I sent you some stuff, I sent you two products. The second one we don't even talk about, and I want to talk about it, but it's a sleep product. This is like a real thing for me. I love making money, and it's great. Everybody goes to work. We all have families to feed, we all have business to do. But I have a very specific worldview of trying to help individuals without having to be dependent on drugs, whether that's prescription drugs, street narcotics, anything, I don't like it. It's not for me, and I would rather just try and help people. So the next product you have in your hand is an alternative to sleep aids prescription. Imagine not being happy to have problems sleeping. I was about to say, imagine having severe sleep issues. Meaning, you have chronic insomnia. You can't sleep during the night, you're struggling with anxiety or different things. I am one and a half years old, and my wife is absolutely phenomenal. My wife has taken the brunt of most of the sleepless nights, if not almost completely all of them. And the type of pressure and stress that it puts on somebody to be chronically sleep deprived, and how their body operates differently, how they feel differently, and then having to trudge through day to day life because you can't just check out. You got a kid to take care of, you gotta work to show up for, it's a real problem. I'm super lucky. 

Now, I take my own product, but I'm very lucky that I don't struggle from severe sleep issues. But I know a lot of people that have, and we work a lot with military veterans, DOD guys, and they struggle big time with sleep, law enforcement officers, etcetera. When you have those issues, typically, the only thing that will really work for you is synthetic sleep drugs, which are extremely habit forming. They cause all kinds of different issues, and they're not necessarily giving you a better night's sleep. They're rendering you unconscious, so you can just be asleep. The second thing is people turn to narcotics or they turn to alcohol, both the same things are highly addictive. And technically, when you drink and go to bed, it destroys your sleep. Even one glass of wine will destroy your deep sleep cycles. Even if you're waking up one to two times a night, you are disrupting two different types of sleep cycles. Your SWF, Slow Wave Sleep and your REM sleep, Rapid Eye Movement, both of those sleep cycles are absolutely necessary for natural hormone secretion. So hormones are really important. They are simply catalysts that tell your body how to operate. When they do not get secreted and tell your body how to operate, well guess what? It's not going to do that. Your life is going to be all out of whack and crazy stuff, blah, blah, blah. The point is, if you're able to help people get that natural deep sleep without having to tie them or handcuff them to some sort of a substance, whether that's illegal or legal, that's a huge impact for me. That's a big deal. So that's what we do as a company. And that's what we're going to continue to do.

Justine Reichman: So as we bring this conversation to a close, are there any stories that you might be able to share with folks that, besides yourself and your wife that have taken these BioProtein that you could share the impact that they've had?

Dustin Baker: A million percent. Testimonials are something that we are not short on. I use a few very specific ones because to me, they're impactful. And there was something that I relate to the first one being, we're very big in combat sports, so MMA pro fighting. We have an eight time world champion that we gave product to because he's a combat athlete, and he does great stuff on Instagram. And it's really cool. So anyway, when you get a testimonial back from people, you would think from this individual to be like, I want another title, or I'm killing it in the gym. And it wasn't any of that. It was that his wife told him since he had started taking the product that it made him a better father. The reason is because, forget all of the gym stuff and all the working on world titles, what it did was able to help him get better energy whether it's at sleep, or hormone modulation, etcetera. And instead of having to come home and take a nap after he was done running his gym, or competing, or whatever it is, instead, he started playing with his kids more and being more present in his family and being able to participate. Like screwing the world titles, that's a huge thing. He's like, man, I'll never go back. It just makes me a better dad. That's a big one. 

The second one is a little bit more fun for the dudes. But we do a ton of work with the military, more private security and ex military than active duty. But we've actually been tested by the FBI, HRT team, which is Hostage Rescue Team, got a stamp of approval with those products as well. But when you're in the military and you're doing things like what would be called an explosive breacher, we work with a gentleman named Greg. I'll withhold his last name, but he did all kinds of crazy stuff overseas. And he then became a SWAT explosive breacher for New Orleans. I believe in any way, he didn't do all of these things in years of all this stuff. He built explosives. And when you discharge an explosive, you're not really that far away, you will incur what's called a blast overpressure. So the actual pressure from the explosive, the charge, whatever it is, your brain and your head absorbs that. It doesn't matter what helmets you have on. And overtime, it will cause TBI, Traumatic Brain Injury, which is the same type of thing that football players incur, or other types of combat athletes that connect. And with traumatic brain injury, you can experience side effects. In Greg's specific case, he would suffer from ocular seizures. His eyes would seizure. And we didn't know Greg at all. After buying the product, taking it, he had a complete 100% reduction in ocular seizures. So he stopped taking the product. There's no way this is placebo, which is great. Stop taking it, took several weeks off, ocular seizures came back. Started taking it again, he's been taking it for three years. Greg and I have actually become great friends. He had a complete, I believe 100% reduction in ocular seizures since now. There's ton of science behind how that works and growth factors, and then the human eye, etcetera. But that's for another show. But those are two of my favorites.

Justine Reichman: I appreciate you sharing that because I think a couple of things it tells me is like if you could hear those kinds of stories, it may not happen for everyone, but it's certainly going to continue to happen for a lot of people in different ways. And so people are gonna have different experiences. It also would beg the question like, what kind of additional research are people doing when they do have these findings? Because if you can have that finding, it can have a much larger impact based on research and connecting with other trials and doctors. That's a whole nother conversation.

Dustin Baker: It is because we have started the clinical trial process with different things. But as easy as it is to say those things, clinical studies and research are not like a weekend job. They are decades of work for the same thing. So it does take time, and it is a big thing. You can go online. We're not revolutionary in the fact of what we're working with. There's so much science and research behind what we do, which are growth factors. You could Google, read and study, and I implore you to do so if it's something you're interested in, or you heard anything that piques your interest from what I'm talking about. But yeah, you can Google that stuff and read about it all day.

Justine Reichman: Dustin, thank you so much for joining me today and sharing your information. I wish you the best of luck on everything that you're doing because it's super interesting. I can't wait till more people are talking about this that I know where it becomes a household conversation, and people share their experiences and the impact having on them.

Dustin Baker: I appreciate the time, and you allowing me to come on your show and hang out with you for a few minutes.

Justine Reichman: And so for those folks that are either watching or listening and wanting to get the product, what's the best way for them to do that?

Dustin Baker: However many clinics we have around the country, if you would like to know if there is a clinic in your area, you can go on to, everybody has social media these days. Go on to social media on Instagram, you can find us at bioproteintech, message or DM, whatever. Tell us where you're at, and we'll find a clinic for you. If you would rather go around the clinic route, we have built the functionality online on our website, bioproteintech.com, and you can order directly from us. The chips are typically the same day, get there in like two days, and then you're off to the races.

Justine Reichman: Awesome. Thanks so much, Dustin. And again, best of luck for everything.

Dustin Baker: Thank you, Justine.

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S8 Ep11: Making Fruits and Veggies a Delicious Habit with Colorful Concoctions on the Go with Amber Benson

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S8 Ep9: Unlocking Supply Chain Efficiencies with Data Standards with Liz Sertl